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Brand
Design

Coppertail logo on glass with beer
Coppertail logo on glass with beer

Branding is everything.

It’s your identity, purpose, values, and standard to weigh your decisions against. Even though consumers will ultimately be the ones to bring your business to life, as your branding agency, we build with authentic stories that will help them start on the right foot.

Branding agency gives media report to client.

01 Research and Positioning

You can’t be everything to everyone.

People can spot inauthenticity from a mile away. Instead of trying to be everything and falling short of anything, as branding agency we uncover insights that position your brand with empathy and a stake in the ground others will want to get behind.

    • Immersion
    • Primary and secondary consumer/location research
    • Branding evaluation strategy
    • Brand story, vision, and values
Designer at his desk creating a brand identity for a hotel.

02 Brand Identity

People only follow brands they see themselves in.

Like attracts like, and every brand a consumer aligns with is a reflection of their own. With a thoughtful identity that unites everything from your logo to your tone of voice, we help you become not just another purchase, but something to brag about.

    • Naming
    • Logo design
    • Visual and verbal applications
    • Rebrands and refreshes
MarineMax print advertisements.

03 Sales Support

How to expand the brand.

A name and a logo are just the beginning. Your brand identity and marketing is all-encompassing. From packaging that doesn’t sacrifice form for function, to websites that speak your audience’s language, our team gives you the tools to stand out at each unique point in the decision-making journey.

    • Packaging
    • Signage
    • Digital & web development
    • Production management
    • Launch

04 Customer Experience

Make the intangible, tangible.

Brand stories aren’t much without people to tell them passionately—and tell them well. As a branding agency, we work with employees from the c-level to the ground floor, and identify ways they can create meaningful customer.

    • Evaluation
    • Service concepts
    • Interior design direction
    • Internal microsite

Case Studies

Our process helps us create head-turning brands, but it means nothing if those turning heads aren’t moved to action that drives results. Fortunately, we help our clients not only achieve, but exceed their goals. See some of our favorites below.

Woman relaxes in pool wearing sunglasses - a photo used to highlight our customer experience and hospitality branding services.

Epicurean Hotel

As the first ground up hotel branding project for Marriott Autograph Collection Hotel we helped create a hotel that won Marriott Hotel Opening of the Year.

Bertram Yachts

When the iconic Bertram Yachts had all but faded away, new leadership came to us to help bring it back to life.

Vology logo on folder and brand mark on iPad.

Vology

We helped others see how Vology is more than the “used Cisco guys”, they're a company that sets you free from complicated.

Clients we partner with

Light blue Marriott brand logo.