National apparel brand, David & Goliath, has named SPARK as its interactive agency after a national review. SPARK will be charged with expanding the e-commerce capabilities for Davidandgoliathtees.com and lead the companyʼs online marketing efforts.

Mazda and VISIT FLORIDA today announced a special promotion that will kick-off this weekend during the Grand Prix of Miami at Homestead-Miami Raceway, providing a dash of both sun and star power. Actor/racer Patrick Dempsey will carry VISIT FLORIDA's bright yellow and orange 'Share a Little Sunshine' campaign logo on his Dempsey Racing Mazda RX-8.

SPARK has been named advertising agency of record for Florida grocery chain Sweetbay Supermarket. The win comes after an eight-week review process conducted by consulting firm Pile and Company that included multiple agencies from across the state. 

Bucking the national recession, SPARK adds Lifestyle Family Fitness to its roster of exciting new clients that includes VISIT FLORIDA, Glazer Children’s Museum and Catalina Marketing. SPARK captivated Lifestyle Family Fitness with its progressive approach to integrated marketing. As Lifestyle’s agency of record, SPARK is tasked with creating a new campaign strategy to include advertising, digital and media for the health club brand.

SPARK'S in-house agency ad band The Tape Delay recently returned from rocking out to a sold out crowd at the 6th annual YouTube Battle of the Ad Bands competition in NYC. The event which takes place every year during AdvertisingWeek is comprised of the best bands from the most creative agencies in the country.

As Team USA winners of the 2009 Cannes Young Lions Festival, Jeremy Jones and Dustin Tamilio experienced first-hand the leading role of interactive and integrated marketing for some of the world’s biggest brands. Inspired by what was being created at an international level, they searched for an environment that would allow them the opportunity to become a part of this ever-evolving industry. Upon their return to Tampa, it became clear that SPARK not only embraced the possibilities of interactive, but was helping to define the landscape. 

SPARK President and Creative Director Michael Peters uses his wealth of experience to create a perfect balance between the client and the agency. Recently, he was recognized by the Gulf Coast Business Review's 40 under 40 as one of six standout business leaders chosen to represent Tampa Bay. The annual feature honors the Gulf Coast's 40 most influential people who represent the progressive change happening across region's business community.

It's no surprise that Visit Florida went on the hunt for fresh ideas and cost efficiency from its advertising agencies. It issued a request for proposal and eventually hooked up with a small ad/branding firm in Tampa called SPARK.

So how does a 13-person, eight-year-old firm get picked by a hefty state agency?

Visit Florida had decided after a three-month review of 44 firms to drop its chief advertising firm of 15 years, Fahlgren of Tampa, and bring on DDB of Miami. A piece of that review was Visit Florida's hunt for a creative firm to devise an online, viral ad campaign enlisting Floridians to invite family and friends down to play tourists together in the Sunshine State.

Florida residents know all about opening up their homes to out-of-state friends and relatives.

Visit Florida's "Share A Little Sunshine" campaign now offers residents a chance to embrace those visitors and spur the economy. At www.ShareaLittleSunshine.org, you can send folks cute video invitations. SPARK, a Tampa advertising firm, crafted the statewide program. Some may grouse about housing the in-laws, but given our state's economic woes, we need to roll out
the red carpet.

Although the economy has taken a downturn, the Bay area visitor's bureaus aren't taking it in stride. VisitFlorida.com and Spark, a local advertising agency, have teamed up to lure tourists into the state. Floridians can send an e-vite to their friends and family with a new online video campaign.

The state's tourism board announced Friday that compared to a year ago, Florida tourism has dropped 11 percent. Since tourism is one of the vital areas for commerce in both Tampa and its surrounding areas, VisitFlorida.com is using email and social networking sites to "Share a Little Sunshine."

The laws of physics apply.

One advertising agency is working to keep its Tampa office open, while another will launch an all-new viral campaign next week.

The firms are being impacted by a larger change. Visit Florida, the state’s public/private tourism and hospitality marketing organization, is bringing in new advertising blood and in the process unseating an incumbent agency that held the hefty chunk of business for 15 years.

SPARK President and Creative Director Michael Peters has been recognized by Tampa Bay CEO Magazine as part of the 2009 Tampa Bay 100. The annual feature honors Tampa Bay’s one hundred most influential business leaders who positively impact the regions economic development and community.