Brand New Reviews
USF Rebrand

Brand New reviews USF Rebrand
Brand New reviews USF Rebrand

On September 5, 2018, USF shared a preview of its new brand during President Judy Genshaft’s Fall Address. Today, Armin Vit of Brand New shared his review. Brand New, a division of UnderConsideration, is a well-respected publication in the design industry that chronicles and provides opinions on corporate and brand identity work. Read his full review here.

“This is the most enthused I’ve been by a university rebrand in some time…and that’s even without seeing many applications.”

“If you consider that this is a 50,000-student state university, the fact that they are going with something as “edgy” as spray paint is quite commendable, where a conservative approach would have more easily persevered in other universities.”

“The bull drawing is strong, dynamic, and…chiseled. The hard shadows make it quite dramatic and achieve a great sense of dimension.”

–Armin Vit, Brand New

See the initial brand reveal and brand launch video here.

Click here to see the new USF brand featured in Brand New, a design industry publication chronicling and reviewing branding work.

Check back here for a full brand case study and all future work, but in the meantime, click here for a preview of the brand guide. Go Bulls!