After becoming the 2017 recipient of our STOKED initiative, Special Camp for Special Kids has unveiled their new branding. Located in historic San Juan Capistrano, Special Camp was founded by Father Mike Wallens in 1992 to address the scarcity of resources for school-age children with disabilities in the community. Over 25 years later, his one-to-one ratio designed with parents of children with disabilities and experts in the field of special education continues to be the foundational basis and catalyst for the Special Camp Family.
Without a consistent, professional brand identity, Special Camp faced challenges communicating their expertise, enthusiasm, and commitment to campers, parents, volunteers, and larger grant-offering organizations.
Throughout the process, we worked with Special Camp to redefine and refocus the brand architecture (how they communicate their what and why) to create a new identity that more clearly expressed who they are. From the icon to the warmth of the entire brand, the rebrand focuses on their greatest value of all—love.
The new identity system includes elements that can be easily refreshed with every new sessions’ theme by their internal team. While some pieces are still in final production, Special Camp used the tools we provided to launch their new brand at their spring session.
“We’ve never felt so connected to the brand and are thrilled to share everything with our participants. Each piece inspires new ideas and reminds us that the sky is the limit when it comes to the evolution of our program.” -Lindsay Eres and Stefani Baker, Special Camp Executive Director and Camp Operations Director