The Transitions Championship is not your father’s golf tournament. Sure it has world-class golf that appeals to golfing fans, but we had to position this tournament as something everyone could get into. We took a positioning that put the fun aspect of the tournament on par with the level of golf spectators got to see to make the Transitions Championship the ‘must attend’ sporting event of the season.

You have an outdated web experience. You’ve got a cool product, people like it. You have international fans, but you’re not talking to them. That was David and Goliath Tees biggest problem. We started at square one: update and redesign the site.

After that, we started involving their fan base through an intense social media. So far its been successful. We’ve helped grow their Facebook fan base by 30%, and that’s increased sales.

Next we will help give them a solid brand identity in the online space through sharable web content sure to cause buzz--more fans, and more sales.

Competencies & Technologies:

+  Front-end web design and coding
    (XHTML, CSS, Javascript)

+  Back-end e-commerce web development
    (Magento Enterprise Edition utilizing PHP, mySQL)

+  Social Media and Relationship Marketing Strategy

+  Online ad buys and advertising

+  Video production and model photography
    through SPARK Studios

Wouldn’t it be cool if you could experience a real estate property or vacation spot without leaving your home? Okay. I don’t mean pictures or slick videos online. I mean experience a space. A room. A kitchen. The Grand Canyon. The Taj Mahal.

That’s what Tour Wrist® does. It turns iPhones and iPads into a window to another world. When you turn the device the room turns. When you turn the device up you see the sky or the grandeur of a spiral staircase. It’s so intuitive dear old granddad could use it. But most of all, it drives traffic to destinations without customers having to deal with actual traffic. That’s more views, generating more sale opportunities. 

Competencies & Technologies:

+  Concept and Ideation

+  User Experience Design

+  Development

+  Branding and Marketing of App

Grocery shoppers in Florida needed a reality price check on their groceries. So we gave them one. We set up tent across the street from the grocery giant Publix to prove once and for all Sweetbay’s groceries were the same or higher quality and cheaper.

But we didn’t stop there. The idea needed the support of social media and a creative way for shoppers to interact with the Sweetbay brand online. So, we launched a comprehensive online campaign supported through online media buys and a fully monitored and managed social program. With buzz spiking and their Share of Voice on the rise, we are confident this campaign will provide short-term and lasting value.

Competencies & Technologies:

+  Social media and relationship marketing strategy

+  Online ad buys and advertising

+  Utilization of Lithium Scout Labs
    online monitoring software

+  Video production through SPARK Studios

+  Social profile branding

We renewed, refreshed and reinvented a 42 year-old hospital’s role in the online space. After a study, we learned that a woman’s hospital experience during childbirth helps define a family’s hospital preference for the rest of their life.

After that we had our work cut out for us. First, focus Bayfront’s strategy around new mother’s and women’s care. Second, help foster and start conversations with our target audience and Bayfront Baby Place through Facebook. Third, use hyper-targeted non-traditional media that leads potential customers to a personal web experience where they can meet the Bayfront Women’s Care staff and feel even more comfortable about their healthcare choices.

Competencies & Technologies:

+  Front-end web design and coding
    (XHTML, CSS, Javascript, Actionscript, Flash)

+  Back-end development
    (CMS built using PHP, mySQL)

+  Social media strategy

+  Video production and photography
    through SPARK Studios

The recession put Florida tourism in a bind. Ad budgets were down and the state needed an out of the box solution. Let’s get Florida residents to advertise for us. So, Spark created the Share a Little Sunshine campaign. It is an online effort to get Floridians to invite friends and family down to the sunshine state.

Spark provided everything from website design to the social initiative to the television spots. We let everybody know that more tourism means more jobs. More jobs means more revenue for Florida residents and the state. Then we encouraged residents to share Florida and gave them the social tools to make it happen.

Competencies & Technologies:

+  Front-end web design and coding
    (XHTML, CSS, Javascript)

+  Social Sharing Strategy

+  Photography through SPARK Studios

Webjet is one of Australia's largest and most popular travel booking sites. When they decided to launch their online service into the US, they called on Spark Interactive. We helped redesign and re-think their user interface and retool their search functions for a much larger, more competitive market.

Competencies & Technologies:

+  Usability Consulting

+  Front-end web design and coding
    (XHTML, CSS, AJAX, Javascript)

You have an outdated web experience. You’ve got a cool product, people like it. You have international fans, but you’re not talking to them. That was David and Goliath Tees biggest problem. We started at square one: update and redesign the site.

After that, we started involving their fan base through an intense social media plan. So far its been successful. We’ve helped grow their Facebook fan base by 30%, and that’s increased sales.

Next we will help give them a solid brand identity in the online space through sharable web content sure to cause buzz--more fans, and more sales.

Competencies & Technologies:

+  Front-end web design and coding
    (XHTML, CSS, Javascript)

+  Back-end e-commerce web development
    (Magento Enterprise Edition utilizing PHP, mySQL)

+  Social Media and Relationship Marketing Strategy

+  Online ad buys and advertising

+  Video production and model photography
    through SPARK Studios

With so many shoppers deeply rooted in the competitor's brand, how could we convince people that Sweetbay had lower prices? The facts were on our side, but we were fighting an uphill battle. The solution was clear – tell the truth. So we created a reality price campaign centered around showing rather than selling.

SPARK Studios, a division of SPARK, is a full service production studio that specializes in broadcast production, video production, post production, web content and still photography. Having these capabilities in-house allows us to craft a much better end-product for our clients while providing a much more cost effective solution for their marketing budgets. Nothing is lost in translation between creative and production, making it easier to execute faster turn-arounds and ensure the right story is told. Find out more at sparkstudios.tv

+ TV / Video

+ Still Photography

+ Motion Graphics

With a high price perception and low-cost competitors springing up everywhere, Lifestyle faced two challenges simultaneously. To directly counter both, we proposed a new pricing structure giving members options. LFF’s ‘Build Your Own Membership’ centered around the idea of freedom of choice. It allows members to join for a low cost and pay for only the services they want.

Relaj is a brand we helped launch that reflects cutting-edge technology and incorporates style and sophistication. Inspired by the organic, curvacious forms of the bottle, we created their likeness in a fashion that's soft and fluid - innovative because other industry players are so rugged and harsh.

To help drive tourism for VISIT FLORIDA, we created a campaign that motivates everyone in our state to pitch in for a greater cause — giving Florida’s economy a boost. It's an integrated campaign that reaches out to state residents not as a series of advertisements, but as a grass roots movement.

In the style of Colbert's own quasi-head-of-state delivery, our positioning profile for merchandizing the Colbert Report took on the look of a top-secret document of the Colbert Nation. We outlined the major segments of the show’s fanbase and their buying habits to make sure the show’s merchandise would cater to their desires.

Our work with HSN's textile brands achieved two main objectives. First, we developed the look and feel for four unique lifestyle brands that all fell within HSN's new identity. Second, we gave them the tools to communicate these unique characteristics to a wide audience – brand managers, set designers, buyers, hosts, production vendors, and more.

Founded on a mission of providing “feel great” fast food options, EVOS wanted a collection of in-store materials to help promote specific products. We developed what amounted to a big-idea ad campaign that spoke to their target’s socially-progressive, eco-conscious mindset at the point of sale.

DeBartolo Sports and Entertainment’s 100-page+ D Magazine is packed with the kind of juicy details that make a truly standout design piece — gold foil, metallic gold ink, and woven binding to name a few — but most importantly, the piece’s rich imagery recalls a heritage that reaches far beyond the agency’s 3 years in the biz.

We addressed every aspect of the Bayfront image by elevating the level of design to uncharted heights for the healthcare industry. When the time came to launch the new Baby Place facility we utilized emotional photography with a simple, inviting message of "Hello." And when employees started showing up to work in new teal-colored cars and emphatically saying "Hello" in the hallways, we knew the campaigns had gained some traction.

eFS had just introduced their new digital fashion photography outfit eFashion Studio 
and wanted to target their top prospects at MAGIC, a major international fashion show. We grabbed their top 20 targets’ attention right outside their booths, where we placed “killer” images of models dressed in their high-end lines.

Flush Puppies was a start-up brand looking to get media exposure on a grand scale. With a unique dog-centric “newspaper”, a bizarre mascot character called Mandog, and a series of webisodes strategically piggy-backed onto the most popular videos on the web, we generated tens of thousands of dollars in PR and over 15.000 views on YouTube.