Trust — hard to earn and easy to lose. So when the iconic Bertram Yachts had all but faded away, new leadership came to us to help bring the yacht branding back to life. We needed to reestablish a relationship with die-hard fans while being able to speak to potential new ones. It all began with the launch of the new 35 – a yacht that echoes the legacy while bringing the brand to the present.
We kicked off with a repositioning that could unite the brand’s history and future. Something that spoke to what brought Bertram to life in the first place, what made the brand “Forever Original,” and that could stand out from other yacht advertising efforts already saturating the market.
Our studios team had a 3-day shoot in the Florida Keys to capture dynamic shots of the 35, highlighting the boat’s personality, power, and finishes. Drone photography heightened our ability to create eye-catching pieces that show off performance without having to rattle of statistics.
Just like crafting a quality vessel, quality yacht branding and advertising is all in details. Red staples mirror pops of the bold color found below deck.
The catalog featured images of their skilled craftspeople and the company’s new location, highlighting their ability to build the Bertram of your dreams or service almost any kind of yacht you could captain.
With this refreshed brand in place, we’re collaborating with their team to find new ways to activate it through initiatives like updating their website, identifying partnerships, revamping boat show experiences, creating a video series, designing new apparel, and even updating their Tampa warehouse.
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.