SPARKling water while you wait?

Ciccio Cali storefront signage
Ciccio Cali signage

Ciccio Cali

Without a defined brand, success can become a struggle. Tampa’s Ciccio’s Restaurant Group was caught between rapid growth and keeping their house of brands connected. Beginning with a refresh of their fast-casual Ciccio Cali, we created a restaurant branding system that was flexible enough to be applied to any of their other concepts while maintaining each location’s individual flavor and personality. 

We captured Ciccio’s California-inspired attitude with an updated logo design and fun, life-loving, casual messaging like “pop-in lunch” or “lean-back” brunch to match. 

While this project began with a simple brand refresh and guide creation, it led to rethinking the restaurant’s menu design, building out interior finishes, and a new style of food photography helping them show off the bowl culture goods like never before.

Always growing.

This brand refresh not only helped launch 2 more Ciccio Cali locations, but sparked a change across other concepts they owned. From now on, each new Ciccio Restaurant Group concept would include consistent-feeling yet adaptable touch-point designs before doors even opened. 

We move people
to see beyond a logo.

We move people
together.