Without a defined brand, success can become a struggle. Tampa’s Ciccio’s Restaurant Group was caught between rapid growth and keeping their house of brands connected. Beginning with a refresh of their fast-casual Ciccio Cali, we created a brand system that was flexible enough to be applied to any of their other concepts while maintaining each location’s individual flavor.
We captured Ciccio’s California-inspired attitude with an updated logo and fun, life-loving messaging to match.
While this project began with a simple refresh and brand guide, it led to redesigning the restaurant’s menu, interior finishes, and a new style of food photography helping them show off the goods like never before.
This not only helped launch 2 more Ciccio Cali locations, but sparked a change across other concepts they owned in the form of adaptable touch-point designs that felt consistent but allowed the brands to grow.