When the site for a ground-up hotel is a blank slate surrounded by districts packed with culture, you don’t try and beat them – you join them. That’s why for a hospitality branding project on Rocky Point, a man-made peninsula in the middle of Tampa Bay, we used our fresh start and central location to our advantage.
Our logo design goes with the flow. It stays the same as we highlight information and experiences. Patterns created from it help the hotel branding feel more like that of a distinctive high-fashion line.
The Current Hotel lives up to its name by becoming the hub for only the most contemporary and worthwhile ways to enhance customer experience. Allowing people to explore the best of the area without having to leave.