Even with rotating exhibits, some museums can go from novel to stagnant. That’s why The Dalí Museum, despite their new architecturally astounding new facility, was seeing historically low levels of attendance. With the Warhol show approaching, we developed an integrated marketing strategy with a creative campaign that combines the pop and quirk of both artists optimized with a vistor-targeting media distribution plan.
By pairing the bright creative with a strategic media distribution plan in airports and other visitor hubs, within the first two months of the campaign The Dalí saw a 44% increase in museum traffic and a 53% increase in unique visitors to the site.
Since then, we’ve doubled museum traffic with ongoing media campaigns. With each of the other dozen new exhibits, our media distribution strategy targets regular museum lovers as well as niche segments who may have an interest in the art’s subject matter. Digital ad engagement continues preform consistently above industry standards.
And in 2016 we took on the museum’s social media marketing and strategy. Our consistent evaluation and optimization has more than doubled the local audience.