thoughtsHotel Branding:
Hotel Branding:
What We Got Wrong
How sending our EVP and Creative Director to work at a hotel for a week led to better more insightful work.
Epicurean Hotel
As the first ground up hotel branding project for Marriott Autograph Collection Hotel and one that was built on the legacy of world-renowned Bern’s Steakhouse, the expectations were high. Starting with the name Epicurean and an initial identity, we created a brand experience that would satiate even the most seasoned of travelers right here in Tampa.
We delivered
People who stay here, our “connoisseurs of life,” have achieved a level of success and now they have the means to enjoy it. So through collaboration with owners, developers, and the general manager, we defined a set of values around a sense of indulgent discovery that awaken appetites unknown.
A timeless and iconic logo marks each experience as curated by staff.
We spearheaded one of the first bike sharing programs that would spread the Epicurean brand throughout the area (before bike shares were cool).
Awards + Recognition
HOW 2014 International Design Awards
PRINT Regional Design Annual Winner
HSMAI Adrian Awards Bronze Winner
ADR rose 33% over the competition.
This partnership led to Marriott’s Grand Opening of the Year.
