Warm tourism marketing promising sun and sand just isn’t enough to get people from dreaming to traveling anymore. Experience Kissimmee, a destination made for vacations, needed a creative campaign as unique as their offerings. We realized that if adults weren’t willing to take time off for themselves, we’d have to remind them about the other people in their lives who need a vacation too—kids.
If it was up to kids, they’d want to go to a place so amazing it might even seem made up. Where you can meet a princess, ride a roller coaster, and wrestle a gator – all in one day. So we let them create the campaign.
Illustrations of their fantastical adventures in Kissimmee dominated high-profile places making this guerilla tourism marketing effort hard to miss – and even harder not to smile at.
We also targeted parents at various stages of travel planning through social media and other digital channels.
Vology's Brand System and SPARK's Gary Johnson Project Take Home HOW Honors.