The fastest way for a sequel to fail is to write the same plot as the original and call it a new movie. The same holds true for a ground-up hotel brand inspired by a historic Spanish mission still standing right down the road. Inn at the Mission San Juan Capistrano needed its hotel branding to be the continuation of a story started long ago and not a direct copy—the yin to history’s yang.
San Juan Capistrano could be to California what St. Augustine is to Florida – a place to take a break from the beach and touch a piece of history. Like two love birds, the hotel and the mission compliment one another in every way.
Our swallows’ wings guide guests and their feathers become a pattern used throughout the identity.
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.