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Motif Hotel

Many cookie cutter establishments in places as independent as Seattle are destined to fall flat. So it was no surprise that the hotel on 5th Avenue and Pike Street under the corporate Red Lion flag was in need of new life. After exploring Emerald City’s culture, we began to see patterns emerge that inspired what would become Seattle’s top performing hotel.

The name Motif, a recurring element with symbolic significance, was inspired by the people of Seattle who weave the fabric of this legendary culture.

Part of the fabric of the city.

We created an identity that was sharp yet simple and flexible. Every year a new pattern is created by a local fashion designer captures the essence of life in Seattle. 

Awards + Recognition

HOW logo
Adrian Awards logo
PRINT logo
Videographer films artist in Seattle, Washington making patterns for luxury hotel brand.motif-play

127% increase in referral traffic.

40% YoY increase in web traffic.

We move people
to see the patterns.

We move people
together.