Ever feel like Bill Murray in Groundhog day?

woman with wine with city lights in background
Woman and man by fireplace

Motif Hotel

Many cookie cutter establishments in places as independent as Seattle are destined to fall flat. So it was no surprise that the hotel on 5th Avenue and Pike Street under the corporate Red Lion flag was in need of new life. After exploring Emerald City’s culture, we began to see patterns emerge that inspired what would become the hotel branding for Seattle’s top performing hotel.

The name and logo for Motif, a recurring element with symbolic significance, were inspired by the people of Seattle who weave the fabric of this legendary culture.

Part of the fabric of the city.

We created an hotel branding that was sharp yet simple and flexible. Every year a new pattern is created by a local fashion designer captures the essence of life in Seattle. 

Awards + Recognition

HOW logo
Adrian Awards logo
PRINT logo
Videographer films artist in Seattle, Washington making patterns for luxury hotel brand.motif-play

127% increase in referral traffic.

40% YoY increase in web traffic.

We move people
to see the patterns.

We move people
together.