A great culture can be easy to understand but hard to communicate. Texas Children’s Hospital knew they had something amazing, so together with their internal teams, we translated what we call their “infinite passion” into a human resources campaign they could share. Something that would positively impact everything from the day-to-day of 14,000+ employees, to strategic healthcare marketing plans for years to come.
We worked across the organization doing a year’s worth of surveys, in-person interviews, and working sessions with everyone at Texas Children’s from the CEO to part-time nurses to distill the existing culture into something they could share. This new set of values and bold new aesthetic would unite the organization’s brand moving forward. This bold new tone also led to a refreshed look.
After building excitement about the work for months, it all came together with an employee launch event where we revealed the newly defined culture on a custom website. A tool that continues to be useful healthcare marketing tool for everyone—us included.
Since then, we’ve collaborated with various teams to develop new ways for them to remind employees of their values and culture through things like value pin batons, events, and various initiatives.
“It seems like they’ve been a part of our team for 5 years.”
– Mark A. Wallace, President & CEO, Texas Children’s Hospital
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.