thoughts
Common Threads: The High Stakes of Building Community
Why building online and offline communities should be more than just something you talk about.
VISIT FLORIDA - Share a Little Sunshine
Social is a powerful tool for destinations and travel marketers. To help VISIT FLORIDA bring economy-boosting tourism to the state, we created Share A Little Sunshine, a social media marketing tool powered by the feeds of Florida’s millions of residents sharing why they love Florida. Though we started at 0, this community of now 351K+ members is always on and always growing.
We delivered
sals-playWe may be biased, but there are countless reasons to #LoveFL.
From the hidden gems of the Keys to the Magic of Orlando, amazing Florida adventures are being socially shared every day. We ask people to tag those posts with #LoveFL.
Events like a 48Hr Instameet across 14 cities and seasonal #LoveFL campaigns continually bring the community together on and offline to tell the bright story of Florida of travel – social media marketing in its most authentic form.
With every post, mention, and share, social feeds of friends and targeted audiences across the nation fill up with envy-inducing brand and user-generated Share a Little Sunshine content.
Awards + Recognition
1M+ pieces of content
2B+ impressions
An average of 76 #LoveFL mentions per hour
From 0 to 351.8K advocates
Silver Wommy
An ongoing story.
Our growing community and ongoing social marketing campaigns continue to create the next generation of travel agents through one simple ask – share what you love.
We move people
to be advocates for their state.
We move people
together.
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