Lost in a sea of sunshine sameness, Florida destinations without a unique personality can go unnoticed. That’s why for years, Tampa Bay ranked in the middle or worse in every category from authenticity to historical significance. We rallied Visit Tampa Bay leaders and community members to unlock our potential and reclaim local pride with a unique rebranding and destination marketing strategy that was true to the spirit of the Bay.
Every detail of the new brand, including the heavy use of bright colors against black, bold language, and mix-and-match layout elements were designed to help Tampa Bay’s rebranding stand out during launch and for years to come in future destination marketing efforts.
“We’re extremely proud of our new brand. It stands out everywhere we use it.”
– Santiago Corrada, CEO Visit Tampa Bay
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.