Lost in a sea of sunshine sameness, Florida destinations without a unique personality can go unnoticed. That’s why for years, Tampa Bay ranked in the middle or worse in every category. So we rallied Visit Tampa Bay leaders to unlock our potential and reclaim local pride with a unique identity and rebranding that was true to the spirit of the Bay.
Every detail of the new brand, including the heavy use of black, was designed to help Tampa Bay stand out during launch and for years to come in future destination marketing efforts.
“We’re extremely proud of our new brand. It stands out everywhere we use it.”
– Santiago Corrada, CEO Visit Tampa Bay
Vology's Brand System and SPARK's Gary Johnson Project Take Home HOW Honors.