In a month saturated with pink pride for Breast Cancer awareness, BayCare Health System came to us to make their October message standout. Through an experience-driven hands on campaign we celebrated survivors, supporters and caregivers, while empowering women to take the steps towards life-saving care.
We empowered women to take their care – and their lives – into their hands.
The campaign featured real women volunteering to tell their story.
No talent. No models. No scripts.
The real stories of those who survived and support breast cancer pushed local women to take action.
The crowds across Tampa Bay drew the attention of local news and created earned media.
We weren't telling people to get exams, we were inviting them to participate in their own health, then recruit their friends to do the same.