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BayCare Health System

Getting Hands-on for Real Results

In Our Hands
I

In a month saturated with pink pride for Breast Cancer awareness, BayCare Health System came to us to make their October message standout. Through an experience-driven hands on campaign we celebrated survivors, supporters and caregivers, while empowering women to take the steps towards life-saving care.

Breast cancer has a 98% survival rate when detected early. Self-exams are the greatest means of early detection.

So that was our focus.

Women participating in our integrated advertising campaign

We empowered women to take their care – and their lives – into their hands.

Integrated Advertising

The campaign featured real women volunteering to tell their story.
No talent. No models. No scripts.

Behind the scenes of our integrated advertising campaign
Our integrated advertising campaign featured real women telling their story
Our integrated advertising campaign featured real women telling their story
Our integrated advertising campaign featured real women telling their story
Our integrated advertising campaign featured real women telling their story

Paint stained hands brought attention to self-examination in a new way.

The real stories of those who survived and support breast cancer pushed local women to take action.

We featured 50+ local women in our integrated advertising campaign
Billboards from our integrated advertising campaign
A print ad from our integrated advertising campaign
Our Integrated Advertising Campaign Microsite

CAMPAIGN MICROSITE
View Site

  • Women participating in our integrated advertising campaign
  • Women participating in our integrated advertising campaign
  • Women participating in our integrated advertising campaign
#itsinourhands

The crowds across Tampa Bay drew the attention of local news and created earned media.

Content Studios

We weren't telling people to get exams, we were inviting them to participate in their own health, then recruit their friends to do the same.

#itsinourhands

Women shared across social media with #inourhands and new profile images. With every post, share, mention, new women were reached, reminded and potentially saved.

Contact

Tampa

2309 W Platt Street
Tampa, FL 33609
813-253-0300
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San Diego

WeWork c/o SPARK
600 B Street
San Diego, CA 92101
760-487-1123
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