In an increasingly crowded craft beer space, Coppertail was built on the impossible. A craft brewery going against the mega-brewers, a home-brewing former lawyer putting everything on the line and a the idea of a sea monster that existed in the mind of a 5 year old. Through a collective of imaginations we made it all a reality and in the process achieved something else impossible – immediate customers and long term fans.
We created a world based on encounters with this C-Monster.
It inspired the logo and names, influenced labels, and shaped stories.
With such a fun narrative, people intuitively wanted to join in. A beer review became a short story.
The interior designer decided to add a confessional booth to the tasting room
and social media exploded with their own encounter stories.