The iconic museum was in a slump. Despite doubling capacity with their new, world-class architectural feat, attendance quickly dropped back to the historic levels from their smaller museum. Through market research, we segmented their audience and discovered new opportunities. And with dynamic creative and smart media we built a successful campaign that more than restored order for their Dalí / Warhol exhibition.
We needed to fix this, but we also saw local attendance as a new area of improvement.
We built a campaign that would attract attention at the right moment for locals and visitors.
Locals searching for weekend activities got a pop of digital color.
And the exhibit itself followed suit.