There are few places in the country as distinctive as 5th Avenue and Pike Street in Seattle. But the hotel that rested there was burdened by its fluttering Red Lion corporate flag. This unparalleled property was in need of a new life. With a new name, brand and experiences, site traffic and booking escalated and it quickly became Seattle’s top performing hotel.
It was the people of Seattle who wove the fabric of it's legendary culture.
And that's where we got our name from.
Motif – a reoccurring element with symbolic significance.
But overtime, the brand will evolve just like Seattle – reinventing itself with the influence of new cultural catalysts.