Everyone knows a local can tell you the best place to experience their community. And the place they’ll suggest isn’t from a guide book, it is tucked away, just off the beaten path. The Scottsdale Resort is that place. A community of influential business groups, leisure guests, travel enthusiasts, and locals.
We re-imagined the property structure so the resort and all its outlets were connected by the ideals of the community.
Each outlet got a unique identity, but they all linked back to the larger story.