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Texas Children's Hospital

Harnessing Power of the People

Brand Identity and Content Studios for Texas Children's Hospital

The largest children’s hospital in the world has a secret to its success: its people. Recognizing their culture will hold even greater importance to accelerate growth and breakthroughs in the coming years, Texas Children’s Hospital looked to us to help define and provide vision for their future. Together our work is helping to shape the day-to-day actions of 13,000+ employees across 60 worldwide locations.

  • Linda Aldred, Senior Vice President of Human Resources
  • Dr. Orange Chief of Section of Immunology, Allergy and Rheumatology
  • Mark A. Wallace, President and CEO
  • Jackie Ward, Vice President of Nursing

We were amazed by their collective energy

Something we called
infinite passion

Child patient with nurse

Brand Identity

Texas Children's Culture

From it, we harnessed and elevated the existing culture into a series of values that would guide the organization moving forward.

Experience Design

2M+ Website Views and a 4:36 average session

Across the organization, we launched the story of TCH's historic past and bright future through a series of online experiences.

Webby Official Honoree
Mockups of our TCH Global Recruitment and Launch sites

Global Recruitment Site
View site

Launch Site
View site

We reinforced the messages through events, awards and daily interactions.

President and CEO cheering with staff
Infinite Passion brand touchpoint business card
Marketing materials establishing a brand identity

It wasn't just the employees who adopted the new direction – it was also used to help land their top Doctor prospects.

Content Studios

A closeup of printed advertising materials

With this foundation now in place, the opportunities over the last 2 years have been infinite – affecting everything from internal campaigns to patient experience.



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