fl-white ca-white


A million pieces of content and still counting

#LoveFl fan with Share a Little Sunshine shirt

In 2008, we developed Share A Little Sunshine: an online platform that turned Florida’s 19 million residents into Florida advocates whose voice could help improve the economy. As social channels evolved, we recognized an opportunity to better connect with our fans while getting them to show off all they love about the Sunshine State.

Social media’s influence on travel is great. So we positioned our platform to benefit from the amazing daily adventures being socially shared across Florida.

Through our #LoveFL campaigns, we've built an army of advocates to tell the ever-evolving, but always bright story of Florida travel.

Picture of coconut from @alazo92 for #LoveFl


People are sharing everything from hidden gems of the Keys to the magic of Orlando.


Picture of Orlando from @momlashesanddashes

Integrated Advertising

255k+ advocates


Photo of beack from @jakerybu
Photo of mural from @shineonstpete



Photo of colorful buildings from @elizaellen

Social feeds are filling up with brand and user-generated Florida content that inspire envy in the eyes of friends and targeted audiences across the nation.

A snapshot of our Share a Little Sunshine social feed
  • Screenshot from Share a Little Sunshine social feed
  • Screenshot from Share a Little Sunshine social feed
  • Screenshot from Share a Little Sunshine social feed

Content Studios

Share a Little Sunshine website featuring Bragging Season

In Florida we don't really have the winter season, so we created Bragging Season where we amp up the sharing.

Social post for Bragging Season and #LoveFL

We remind our frozen friends of Florida's beauty during the most miserable weather.

Social post for Bragging Season and #LoveFL

Over the past 7 years, our growing community has become the next generation of travel agents through one simple ask – share what you love.



2309 W Platt Street
Tampa, FL 33609

San Diego

WeWork c/o SPARK
600 B Street
San Diego, CA 92101