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Visit Tampa Bay

A Destination Emerges From Neutral

Visit Tampa Bay bag

For years Tampa Bay had been getting lost amidst the sunshine sameness of Florida’s destinations.

Without a unique personality, national and international focus groups ranked our hometown poorly – in the middle or worse of every category. How could an area rich with history and lore rank lower in authenticity than the manufactured machine of Orlando? The results were a rally for us and destination leaders to unlock our potential and reclaim prominence with a personality that was true to the spirit of the Bay. And when we made the change, residents and locals couldn’t help but notice.

Our job was more than creating a new logo for a destination.

We had to awaken local pride with an identity that was relevant and authentic.

Man sitting next to Tampa Bay mural

We looked to elements of Tampa's past along with the growing popularity of our month long, pirate-themed Gasparilla festival.

Back-to-back record highs for bed-tax

Brand Identity

Visit Tampa Bay t-shirt

We set out to capture the daring exploration that has always been true of the area & then transformed it into our offering.

Content Studios

Discover Your Daring
The Key to Life is Adventure
Featured in PRINT
'We're extremely proud of our new brand, it stands out everywhere we use it.' – Santiago Corrada, CEO Visit Tampa Bay
  • Business cards
  • Book and book cover
  • Beach ball and towel
  • Brochure

The brand investment is paying off. Each of the two years following the rebrand have shattered local bed tax records.



2309 W Platt Street
Tampa, FL 33609

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