For years Tampa Bay had been getting lost amidst the sunshine sameness of Florida’s destinations.
Without a unique personality, national and international focus groups ranked our hometown poorly – in the middle or worse of every category. How could an area rich with history and lore rank lower in authenticity than the manufactured machine of Orlando? The results were a rally for us and destination leaders to unlock our potential and reclaim prominence with a personality that was true to the spirit of the Bay. And when we made the change, residents and locals couldn’t help but notice.
We looked to elements of Tampa's past along with the growing popularity of our month long, pirate-themed Gasparilla festival.
We set out to capture the daring exploration that has always been true of the area & then transformed it into our offering.