Starting out life as an IT product reseller, Vology had a reputation for being the “used Cisco guys,”— but that didn’t match their aspirations. Moving into managed services, professional services and cloud IT meant that Vology needed new branding to propel them into the future.
Vology's new services were designed to free customers from the headaches of managing it. This meant the old logo, with its power button letters rooting it solely in a world of products, needed to go.
An expanded color palette added to the freedom of the new brand.
We established a graphic system that echoed the openness of the logo and allowed us to bring images to life.
A hierarchical system was created to organize the new services lines.