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Social Media Director

SPARK is seeking a dynamic and motivated Social Media Director to lead the social media team and integrate strategies across various agency teams and clients. As a thought-leader in the agency, the social media director must be willing to collaborate with teams, sharing ever-evolving digital and social media trends and how they impact overall marketing goals.

The Basics

7+ years of social-related experience
Experience managing teams
Strong analytic and strategic skills
Track record of client successes

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Required Skills

  • Minimum of 7+ years experience in social/digital marketing, with proven examples of strategies developed for national and/or global brands in the social media space
  • Experience managing social media teams—both within the agency and clients
  • Strong analytical skills, both qualitative and quantitative, that can be applied to client business objectives and values
  • Evaluate the wider marketing strategy to understand how social media can be integrated
  • Ability to build solid client relationships and provide proactive social activations
  • Present and articulate social media strategies, providing strategic solutions and advice based on the industry and social landscape
  • Understand and construct Boolean queries preferred for social listening tools
  • Ability to rapidly assess, analyze, and resolve complicated issues independently, even with little information
  • Outstanding oral, written, and presentation skills requires

Strategy Development & Thought Leadership

  • Lead and manage social initiatives at SPARK and for our clients
  • Oversee the execution of strategic social media and digital initiatives that connect brands with their social audiences
  • Develop and manage social media strategies and programs that meet business objectives
  • Provide strategic counsel within the agency and client social teams
  • Collaborate with agency teams to develop integrated strategies

Analytics & Optimizations

  • Define KPIs and implement measurement, analytics, and reporting methods to gauge success and provide key data analysis of digital/social media campaigns to client as well as internal teams
  • Develop and track against client scope of work
  • Understand paid media environment and how it applies to a holistic social media strategy
  • Analyze social data to providr insights from the data to inform future recommendations and decisions

Build Business & Grow Client Relationships

  • Assess social innovations to find ways to further current client offerings (i.e. influencer marketing, social listening tools)
  • Present and communicate deep working knowledge of social and digital ecosystem, including relationships with social platforms and partners

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