Florida’s craft beer scene was on the rise. People craved more individuality and when a home-brewing former lawyer asked us to help him give it to them, we raised a glass to the task. With just a character and a name from the imagination of a 5-year old, we built a beer branding and packaging design system that stands up to mega-breweries by being not just a great beer, but one of legends.
In our initial competitive research, we were met with beer aisles stocked with bottle after bottle of colorful labels. Beyond creating a distinctive personality, we knew color, or an absence of, would play a role in branding and packaging design.
We created a dark yet whimsical world based on encounters with the legendary C-Monster that would be used on everything from labels to packaging and before we even launched, people were requesting the product.
To this day, we outperform competition on Publix shelves on average of 10-20% and continue to work with the founders and artist to turn speciality batches into more Coppertail sightings.
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.