In 2017, we asked ourselves why we don’t give back more. Enter STOKED: a probono nonprofit rebrand. Since then, STOKED has become an agency-wide initiative that now includes special projects and days spent volunteering at local charities. We’ve rebranded a summer camp, cleaned up a shelter, sorted food for the community, and so much more.
Many smaller nonprofits invest their money in their cause—not their branding. So every year, the SPARK team selects a nonprofit to rebrand for free. They share their compelling mission, we bring the creativity and strategy. At the end of it all, we provide easy-to-use guides that ensure the brand stays consistent and effective long after the project. We’ve been lucky enough to work with:
2017 Case Study
As a summer camp for children and young adults of varying abilities, each session of Special Camp is a life-changing experience. However, Special Camp’s brand couldn’t communicate that. After awarding them our 2017 nonprofit rebrand, we created a warmer, more approachable identity focused on their greatest value of all—love.
We also help local charities create compelling content for education and fundraising. We offer our award-winning studio to concept, shoot, and edit brand videos that showcase the nonprofit’s life-changing work. We’ve created video content for:
Academy Prep Center of Tampa is a rigorous private middle school for at-risk children in Tampa, FL. They give students extended hours of education, life skills, community engagement, and a sense of confidence not always present at home or in their neighborhoods. In preparation for their yearly donor appreciation event, Academy Prep needed a video that captured this impact. Instead of showing numbers, we told the story with those who tell it best—the children.
We aren’t afraid of getting our hands dirty. Each quarter, we take a half day to go out into the community and volunteer our time. We’ve sorted food, cared for animals, and collected donations for an at-risk shelter for families. Our team has partnered with:
“I love creating opportunities for our team to get out into the community to do good. It’s a chance for everyone to get out of our usual office routine and work together on a project that benefits someone else.” – Rachel Canning, Brand Manager
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.