Cue elevator music.

A Toast to the power of branding- A look at the importance of branding and it's effect on consumer behavior.
Read more

Stirring Up a Good Brand

What's the importance of good branding? We explore that very topic with two of our favorite things: craft cocktails and nonprofits.

By Alex Coyle & Jason McDade
Get Real Header BW Desktop-min
Read more

Get Offline to Win Online

How to move around algorithms and ad blocks to deliver social campaigns people want—because they helped make them.

By Liz Colburn & Emily Seitz
Read more


A socially-driven, pro-bono challenge by the team at SPARK.

By Amanda Story, Nate Carter, Alex Coyle, Emily Seitz, Nicole Luistro & Liz Colburn
Someone holding a Gary Johnson poster and an American Flag at a rally. Used to showcase how we took consumer insights and created a political campaign.
Read more

Gary Who?

Tapping consumer insights to create a candidate.

By Nate Carter, Alex Coyle & Elliott Bedinghaus

Like what you see?

Then see more of us on our instagram @sparkbrand