As a part of the 2018 Experience Seekers Campaign we brought sunshine and some local flavor to Brooklyn’s Royal Palms ShuffleBoard Club. The event was a millennial paradise that transported guests from the grey streets of New York to the Sunshine State with shuffleboard, authentic Florida food and drinks, and only the most Insta-worthy photo ops.
The Experience Seeker audience, primarily made up of Millennials, wants to see the authentic and local side of every place they visit. So, we brought “Local Voices” directly from the Florida to give New Yorkers the skinny on our diverse art, culture and culinary scene.
We gave millennial New Yorkers, influencers, and media outlets the opportunity to meet and mingle with 10 Florida destinations all with lots of love for Florida’s unique art, culture and culinary experiences.
The branding for the event celebrates the classic spirit of shuffleboard and vibrant elements of the Sunshine State.
The end result is modern, bold, unmistakably Floridian, and the perfect identity for an event meant to warm up Brooklyn’s millennials.
Attendees created 6.7 million impressions