Scalable influencers with growth was absolutely critical for this growing citrus juice brand based in Florida. While Natalie’s Orchid Island Juices can be found on many grocery shelves across the world, this retail brand was very much in growth mode. This meant our social efforts had to be scalable and work in tandem with the company’s overall growth.
In under 6 months
Our social influencer program leveraged strategies that were both organic and paid to give the company the most flexibility and return on investment. We nurtured top fan & influencer relationships with a strategy of surprise and delight by showcasing their posts and providing care packages of the product.
Once we had a good gauge on who the audience was, we identified potential advocates and brand partnerships based on lifestyle keywords that aligned with our audience segments. We did proactive outreach to increase awareness of the brand. These efforts would scale our awareness to a broader audience in a way that made sense for the Natalie’s brand and fans.
Through a phased approach, we saw average monthly reach double within a matter of 90 days. In addition, influencers helped build a library of content we were able to use to share the story of the brand.