Share a little sunshine

Rediscovering Florida’s outdoor adventures through the Share A Little Sunshine community.

Spring and summertime in Florida is the perfect time to get outdoors and explore local springs, parks and hidden adventures around the state. With more Floridians hiking, paddleboarding, diving and camping, we leveraged local outdoor enthusiasts to take fans on an outdoor excursion near their hometown to inspire outdoor weekend getaways.


return on investment


engagement rate on boosted in-feed posts


impressions within three months

We tasked eight Floridians from the Share A Little Sunshine community to highlight their Florida adventure on Instagram.

in. brand /Branding to believe

living it. Culture /Lead by

truths in real time. Content /Real

Campaign /Stop traffic. Drive action.