Share a little sunshine

Rediscovering Florida’s outdoor adventures through the Share A Little Sunshine community.

Spring and summertime in Florida is the perfect time to get outdoors and explore local springs, parks and hidden adventures around the state. With more Floridians hiking, paddleboarding, diving and camping, we leveraged local outdoor enthusiasts to take fans on an outdoor excursion near their hometown to inspire outdoor weekend getaways.

12.76%

return on investment

18.52%

engagement rate on boosted in-feed posts

4.92M

impressions within three months

We tasked eight Floridians from the Share A Little Sunshine community to highlight their Florida adventure on Instagram.

in. brand /Branding to believe


living it. Culture /Lead by


truths in real time. Content /Real


Campaign /Stop traffic. Drive action.


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