Social is a powerful tool for destinations and travel marketers. To help VISIT FLORIDA bring economy-boosting tourism to the state, we created Share A Little Sunshine, a social media marketing tool powered by the feeds of Florida’s millions of residents sharing why they love Florida. Though we started at 0, this community of now 650K+ members has created 3M pieces of content and helped us earn 3 Billion impressions and counting.
From the hidden gems of the Keys to the Magic of Orlando, amazing Florida adventures are being socially shared every day. We ask people to tag those posts with #LoveFL.
Events like a 48Hr Instameet across 14 cities and seasonal #LoveFL campaigns continually bring the community together on and offline to tell the bright story of Florida of travel – social media marketing in its most authentic form.
With every post, mention, and share, social feeds of friends and targeted audiences across the nation fill up with envy-inducing brand and user-generated Share a Little Sunshine content.
Our growing community and ongoing social marketing campaigns continue to create the next generation of travel agents through one simple ask – share what you love.