The only guarantee is that things will change. Brands who don’t embrace this truth fall behind. And a branding or advertising agency that can’t navigate these dynamic environments and deliver real returns won’t be much help. That’s why our culture is all about partnership. We work with clients to create new experiences that ignite an emotional connection and move people to act. We’re SPARK. We make brands meaningful, memorable, and measurable.
We understand our clients are making an investment in their business, and our purpose is to deliver real returns. But what you hope to accomplish and what your consumers are looking for might be two different things. At SPARK, we create branding and marketing solutions that help those two things meet in the middle. We immerse ourselves in your world and use data, technology, and insight to see the needs of your business first-hand and uncover what drives consumer decision-making and action.
Your brand isn’t your name, your logo, or your tagline. Your brand is the reason you exist. The reason customers choose you, spend money with you, and talk about you to their friends. From repositioning, to developing a brand from scratch, we create the platform rooted in strategy and reflective of your customers. The result is strong but malleable branding that stands the test of time and trends—and sees international recognition and success.
When we started SPARK, we worked with the best production studios, but wanted to do even better. In 2008 we created our own studio to bring stories to life with the technique, skill, and efficiency our clients needed. Our nimble studio team of directors, photographers, videographers, producers, editors, and sound engineers create video and photo content that’s compelling enough to stop the thumb from scrolling past, and start the love affair with your brand.
Amazing content only works when it’s seen by the right people. With both high-level and day-to-day management of your distribution plan, we use our network of international partners like Facebook, Expedia, and YouTube to make sense of every new platform, trend, and technology. Then, we build a strategy tailored to your brand with one constant: we go where the audience is. Because it’s no longer about scheduling time with a network. It’s about engaging in real time.
The conversation around your brand is always happening. By listening and engaging, we gain insight into communities that helps to define, drive, and optimize your brand’s communications. With social listening tools and an understanding of what motivates your audience, we don’t just get people to like and share—we get them to act.
Our industry is moving toward a place where the most successful campaigns are highly targeted and measurable. Data allows us to not only optimize, but identify opportunities to create unexpected experiences for consumers. From there, we create scroll-stopping, head-turning, conversion-making campaigns that speak your audience’s language.
Our team is ready and equipped for any industry’s challenge, but when it comes to hospitality, travel, and health & wellness, we’re a well-oiled machine. Our years of experience in these fields don’t limit us—they focus us.
With a focus on the guest experience, we brand and shape touchpoints that make every stay something to talk about.
We market your destination by playing into its unique story, getting you to the top of everyone’s bucket list.
We create engaging messaging to ease talking about the tough subjects while helping caregivers put people above patient numbers.
Whether they’re leading the company’s vision, growing new business, or getting their hands in the day-to-day, our founder, Mike, and partners, Dulani and Elliott, have brought SPARK a long way from a 5-person team with a dream.
Since founding SPARK in 2001, Michael has brought the New York hustle to Tampa—leading our strategic positioning, campaign development, and branding efforts. His experience creating big ideas for some of the world’s largest brands at Grey Worldwide means he knows smart branding starts with a real insight—not just a flashy ad.
Dulani is the strategic powerhouse behind all our insights. She learns everything about each client’s business and makes sure we’re bringing them closer to their goals. As a partner, she works across the agency to ensure our creative ideas are always holistic, measurable, and effective. And she keeps everything in balance by running half-marathons on the weekends. She’s intense like that.
Brands: VISIT FLORIDA, Hospitality (Marriott Autograph Collection, Hilton, Kimpton), Texas Children’s, Bertram Yachts, The Dali Museum
Features & Awards: HSMAI Adrian Awards, HOW, PRINT
A man of many talents, Elliott guides our creative team to make big ideas bigger. He’s developed large-scale campaigns, designed stand-out branding, and created attention-getting environmental pieces—all with the sensibility of a marketer (and the drive of an artist). Elliott loves boardshorts, and would’ve totally worn them in his wedding, had his wife let him.
Brands: Marriott Autograph Collection, American Heart Association, VISIT FLORIDA, Ironman, Herman Miller
Features & Awards: Print RDAs, HOW International Design Annuals, Mercury Gold, Adrian Gold, Wommy Silver, DieLine, Brand New, AdWeek, FastCompany
With one eye toward beautiful design and another toward smart strategy, Gabe always seems to see the whole race from the starting line. His passion for great work pushes our creative team to think bigger, and his passion for Florida makes him the perfect person to turn the state into a destination. Gabe loves fishing, golfing, and hanging at the beach, and says he’ll never live anywhere else.
Brands: VISIT FLORIDA, Experience Kissimmee, MarineMax, Luxottica – Sunglass Hut, Denny’s Diner
Awards: Mercury Award, Webby Award Honoree, Silver Wommy
After 20 years of building brands around the world, Joanna returned to her Tampa roots to help lead SPARK’s brand team. She brings experience in broadcast production and brand strategy, guiding Olympic sponsorships and brand positioning for Vancouver 2010, London 2012, Sochi 2014, and Rio 2016. Thanks to her international experience, there isn’t a sport in the world she doesn’t follow. Seriously.
Brands: AHA, Texas Children’s Hospital, Bertram Yachts, British Airways, Visa
The mind behind our media team, Nashira knows what you say is just as important as where you say it. She doesn’t just develop smart strategies. She leads our team of media planners and buyers to really find the best solutions—especially the non-traditional and the unexpected. Before coming to SPARK, she worked in the music industry and is best friends with Ja Rule.
Brands: VISIT FLORIDA, Experience Kissimmee, The Dalí Museum, BayCare, Tampa Bay Lightning
Awards: Marketer of the Year Award, Mercury Award
SOCIAL MEDIA DIRECTOR
If your customers are talking about it, Amy can hear it. Boasting a (nearly) all-encompassing passion for social media, she guides our social department to create posts that don’t just get “likes” and “shares”—they get people to embrace brand stories, and make them their own. Amy’s used to getting people amped. She spent 4 years as a Tampa Bay Lightning cheerleader.
Brands: Share a Little Sunshine, Natalie’s OJ, The Dalí Museum, Tampa Bay Lightning, HSN
Awards: Silver Wommy, Mercury Award
Joe’s passion for all kinds of art led him to join our team as director of SPARK Studios after touring the country in a rock band. Ever the entertainer, Joe writes, shoots, directs, edits, and color-corrects visual content for our clients.
Brands: AVI-SPL, VISIT FLORIDA, Experience Kissimmee, Espolon, Texas Children’s
Nate—originally from the UK—moved across the pond to Tampa in 2011. As Creative Director, his international perspective translates into award-winning brand work across hospitality, technology, and travel. He’ll tell you he moved here for the challenge of designing for a new audience, but we know it was really because he wanted to finally perfect his American accent.
Brands: Marriott Autograph Collection, Vology, Galeon, Lifestyle Family Fitness, Nestle
Awards & Features: Communication Arts, Print RDAs, HOW International Design Annuals, Adrian Gold, Brand New, AdWeek, FastCompany
To say Michelle wears many hats is quite possibly the understatement of the year. Whether it’s managing production, working across departments to create timelines (sometimes reminding you of one) or assessing and adjusting business processes, our Director of Operations keeps us moving.
A master of details, Alex has developed creative for some of the most recognizable brands in the US. At SPARK, his fresh perspective drives the creative vision and executions for campaigns across all different kinds of media. Alex has a healthy obsession with less-than-healthy Doritos, and collects packaging from around the world. Really. He runs an international Doritos packaging blog.
Brands: Experience Kissimmee, Bertram Yachts, Philadelphia Eagles, Comedy Central, Ferrari North America, University of Florida
Awards & Features: Webby’s, Graphis, HOW International Design, Step, Brand New, FPO Best of 2012, MTV, Sports Illustrated
SPARK wouldn’t be the agency it is without its people. Each member of the team brings not only their talent, but their drive to make great work for great clients.
Senior Marketing Manager
Shooter / Editor
Senior Brand Manager
Shooter / Editor / Motion
There are few days you can’t find a group huddled around a table working together, but we are no strangers to the "work hard, play hard" mentality. SPARK Days—collective days off for the entire agency—have found us tubing down rivers, shuffle boarding in St. Pete, and hitting the beach.