The only guarantee is that things will change. Brands who don’t embrace this truth fall behind. And a branding or advertising agency that can’t navigate these dynamic environments and deliver real returns won’t be much help. That’s why our culture is all about partnership. We work with clients to create new experiences that ignite an emotional connection and move people to act. We’re SPARK. We make brands meaningful, memorable, and measurable.
We understand our clients are making an investment in their business, and our purpose is to deliver real returns. But what you hope to accomplish and what your consumers are looking for might be two different things. At SPARK, we create branding and marketing solutions that help those two things meet in the middle. We immerse ourselves in your world and use data, technology, and insight to see the needs of your business first-hand and uncover what drives consumer decision-making and action.
Your brand isn’t your name, your logo, or your tagline. Your brand is the reason you exist. The reason customers choose you, spend money with you, and talk about you to their friends. From repositioning, to developing a brand from scratch, we create the platform rooted in strategy and reflective of your customers. The result is strong but malleable branding that stands the test of time and trends—and sees international recognition and success.
When we started SPARK, we worked with the best production studios, but wanted to do even better. In 2008 we created our own studio to bring stories to life with the technique, skill, and efficiency our clients needed. Our nimble studio team of directors, photographers, videographers, producers, editors, and sound engineers create video and photo content that’s compelling enough to stop the thumb from scrolling past, and start the love affair with your brand.
Amazing content only works when it’s seen by the right people. With both high-level and day-to-day management of your distribution plan, we use our network of international partners like Facebook, Expedia, and YouTube to make sense of every new platform, trend, and technology. Then, we build a strategy tailored to your brand with one constant: we go where the audience is. Because it’s no longer about scheduling time with a network. It’s about engaging in real time.
The conversation around your brand is always happening. By listening and engaging, we gain insight into communities that helps to define, drive, and optimize your brand’s communications. With social listening tools and an understanding of what motivates your audience, we don’t just get people to like and share—we get them to act.
Our industry is moving toward a place where the most successful campaigns are highly targeted and measurable. Data allows us to not only optimize, but identify opportunities to create unexpected experiences for consumers. From there, we create scroll-stopping, head-turning, conversion-making campaigns that speak your audience’s language.
Our team is ready and equipped for any industry’s challenge, but when it comes to hospitality, travel, and health & wellness, we’re a well-oiled machine. Our years of experience in these fields don’t limit us—they focus us.
With a focus on the guest experience, we brand and shape touchpoints that make every stay something to talk about.
We market your destination by playing into its unique story, getting you to the top of everyone’s bucket list.
We create engaging messaging to ease talking about the tough subjects while helping caregivers put people above patient numbers.
Whether they’re leading the company’s vision, growing new business, or getting their hands in the day-to-day, our founder, Mike, and partners, Dulani and Elliott, have brought SPARK a long way from a 5-person team with a dream.
Since founding SPARK in 2001, Michael has brought the New York hustle to Tampa—leading our strategic positioning, campaign development, and branding efforts. His experience creating big ideas for some of the world’s largest brands at Grey Worldwide means he knows smart branding starts with a real insight—not just a flashy ad.
Dulani is the strategic powerhouse behind all our insights. She learns everything about each client’s business and makes sure we’re bringing them closer to their goals. As a partner, she works across the agency to ensure our creative ideas are always holistic, measurable, and effective. And she keeps everything in balance by running half-marathons on the weekends. She’s intense like that.
Brands: VISIT FLORIDA, Hospitality (Marriott Autograph Collection, Hilton, Kimpton), Texas Children’s, Bertram Yachts, The Dali Museum
Features & Awards: HSMAI Adrian Awards, HOW, PRINT
A man of many talents, Elliott guides our creative team to make big ideas bigger. He’s developed large-scale campaigns, designed stand-out branding, and created attention-getting environmental pieces—all with the sensibility of a marketer (and the drive of an artist). Elliott loves boardshorts, and would’ve totally worn them in his wedding, had his wife let him.
Brands: Marriott Autograph Collection, American Heart Association, VISIT FLORIDA, Ironman, Herman Miller
Features & Awards: Print RDAs, HOW International Design Annuals, Mercury Gold, Adrian Gold, Wommy Silver, DieLine, Brand New, AdWeek, FastCompany
The mind behind our media team, Nashira knows what you say is just as important as where you say it. She doesn’t just develop smart strategies. She leads our team of media planners and buyers to really find the best solutions—especially the non-traditional and the unexpected. Before coming to SPARK, she worked in the music industry and is best friends with Ja Rule.
Brands: VISIT FLORIDA, Experience Kissimmee, The Dalí Museum, BayCare, Tampa Bay Lightning
Awards: Marketer of the Year Award, Mercury Award
Social Media Director
If your customers are talking about it, Amy can hear it. Boasting a (nearly) all-encompassing passion for social media, she guides our social department to create posts that don’t just get “likes” and “shares”—they get people to embrace brand stories, and make them their own. Amy’s used to getting people amped. She spent 4 years as a Tampa Bay Lightning cheerleader.
Brands: Share a Little Sunshine, Natalie’s OJ, The Dalí Museum, Tampa Bay Lightning, HSN
Awards: Silver Wommy, Mercury Award
Joe’s passion for all kinds of art led him to join our team as director of SPARK Studios after touring the country in a rock band. Ever the entertainer, Joe writes, shoots, directs, edits, and color-corrects visual content for our clients.
Brands: AVI-SPL, VISIT FLORIDA, Experience Kissimmee, Espolon, Texas Children’s
Maker of things from CAD renderings to characters that make you smile, Matt puts the creative in creative director. Everyday, he joins forces with our various departments to create campaigns and brands that are as sound and strategic as they are nice to look at. In short, if you’ve got a problem that needs solvin’, he’s your guy.
Brands: PetSmart Charities, Unico, Experience Kissimmee, VISIT FLORIDA
Features & Awards:
Director of Research and Insights
Growing up Shawna always wanted to be Oprah. Since that role was taken, she picked a different interviewing-based career path. With her extensive research background, she can uncover insights that are hidden deeply below the surface. The motivations behind why people do what they do, which often translates to why people buy what they buy, fascinates and keeps her wheels spinning.
Brands: VISIT FLORIDA, Unico
As a Creative Director with a writing background, it’s surprising that one of Jim’s passions is so visual—he loves observation. Jim has a baseline interest in almost everything, but enjoys chronicling and visualizing in the form of graph paper infographics that have been featured in the likes of Huffington Post and Daily Beast. The “skill” of observation has translated seamlessly to create a dynamic career for Jim that’s included stops in New York, San Fransisco, Orlando, and Tampa.
Brands: SF’s exclusive Battery Club, VISIT FLORIDA, GE, Snickers, New York Life
Combine a love of people, an insatiable curiosity to figure out what makes them tick, and a relentless pursuit of meaningful ideas, and you have Bri. She’s a seasoned strategist and brand director who treats her clients’ businesses as if they were her own, bringing dedication to their success on every project. What others call “over the top,” is her standard attention to detail. And with a keen ability to step back and see the big picture, Bri knows how to keep everything (and everyone) on-strategy, on-schedule, and under budget.
Brands: PetSmart Charities, Sony, HP, Diet Coke, CLIF Bar, Guayaki Yerba Mate
SPARK wouldn’t be the agency it is without its people. Each member of the team brings not only their talent, but their drive to make great work for great clients.
Associate Creative Director
Associate Creative Director
Senior Community Manager
Shooter / Editor
Shooter / Editor
There are few days you can’t find a group huddled around a table working together, but we are no strangers to the "work hard, play hard" mentality. SPARK Days—collective days off for the entire agency—have found us tubing down rivers, shuffle boarding in St. Pete, and hitting the beach.