Whether they’re leading the company’s vision, growing new business, or getting their hands dirty in the day-to-day, our founder, Mike, and partners, Dulani and Elliott have brought SPARK a long way from a 5-person team with a dream.
Since founding SPARK in 2001, Michael has brought the New York hustle to Tampa—leading our strategic positioning, campaign development, and branding efforts. His experience creating big ideas for some of the world’s largest brands at Grey Worldwide means he knows smart branding starts with a real insight—not just a flashy ad.
Dulani is the strategic powerhouse behind all our insights. She learns everything about each client’s business and makes sure we’re bringing them closer to their goals. As a partner, she works across the agency to ensure our creative ideas are always holistic, measurable, and effective. And she keeps everything in balance by running half-marathons on the weekends. She’s intense like that.
Brands: VISIT FLORIDA, Hospitality (Marriott Autograph Collection, Hilton, Kimpton), Texas Children’s, Bertram Yachts, The Dali Museum
Features & Awards: HSMAI Adrian Awards, HOW, PRINT
A man of many talents, Elliott guides our creative team to make big ideas bigger. He’s developed large-scale campaigns, designed stand-out branding, and created attention-getting environmental pieces—all with the sensibility of a marketer (and the drive of an artist). Elliott loves boardshorts, and would’ve totally worn them in his wedding, had his wife let him.
Brands: Marriott Autograph Collection, American Heart Association, VISIT FLORIDA, Ironman, Herman Miller
Features & Awards: Print RDAs, HOW International Design Annuals, Mercury Gold, Adrian Gold, Wommy Silver, DieLine, Brand New, AdWeek, FastCompany
Senior Social Strategist
Senior Brand Manager
Shooter / Editor