GROWTH IN VISITATION
FOR VISIT FLORIDA
GLOBAL HOTEL OPENING OF
THE YEAR FOR MARRIOTT
GROWTH IN SOCIAL FOLLOWERS
FOR NORWEGIAN CRUISE LINE
We use insight-driven community building to create a direct connection between brands and audiences, igniting loyalty, engagement, and action.
We put creativity and innovation to work on behalf of a brand’s authentic story, capturing attention and giving fans something real to rally behind.
We create powerful visuals rooted in brand truth, with responsive, flexible production capabilities.
We help companies live their brands from the inside-out, energizing teams, inspiring passion, and transforming experiences.
In the U.S., 1 in 4 adults lives with a disability – part of over 1.3 billion people globally – yet most travel brands still fall short of meaningfully serving them, even as travelers with disabilities take 27 million trips and spend $59 billion annually in the U.S. alone.
For decades, the travel industry was built around movement—more destinations, more bookings, more things to do. But a growing number of travelers are rejecting that pace and redefining what it means to take time off. The slowcation—travel centered on extended stays, local immersion, and emotional clarity—is becoming a powerful signal that today’s guest is no longer looking to escape life, but to engage with it differently.
Greater Fort Lauderdale has selected SPARK as its new advertising agency of record to spearhead creative brand development, media planning and buying, and strategic marketing campaign services for Visit Lauderdale.
BRAND
Built on Belief
To stand out, stand for something. We build lasting brands based on meaningful insights, and bring them to life in extraordinary ways.