For when the destination is as important
as the journey.

What makes someone scrolling through Instagram stop and want to go somewhere? What entices a couple to take a vacation with (or sometimes without) the kids? The answer is different for everyone — but we can help you find the answer. As a trusted destination marketing agency, we’ve branded cities, employed international campaigns, and turned locals into advocates for their state. Our full-service research, design, social, and content teams help increase bed taxes and bolster tourism economies around the country.


Concept & Brand Story

We believe that at the core of any successful destination marketing is a unique story. Historic events, one-of-a-kind eateries, or natural wonders, all come together to create your destinations DNA. We’re here to help you unravel that and use it to position you as the getaway-worthy escape you are.

Competitive analysis
Location immersion
Visitor and local profiling
Destination concept/positioning
Brand story (including mission, vision, and values)
Brand Identity

Using your brand story as a starting point, we create visual and verbal identities that let consumers know exactly where they can find that picture perfect beach or cityscape. This forms the basis of future destination marketing campaigns, experiences, and initiatives.

Logo design
Visual and verbal applications
Rebrands and refreshes
Proof of concept (activation concepts)
Campaign Development

At the heart of our approach lies a commitment to truths and insights, shaping our campaign development and media buying. Our strategy takes root in a thorough grasp of your business, audience, industry, and competitors, setting the stage for success. This knowledge guides the creation of a strategic brief, aligning our direction and fostering clarity for creative. This synergy between strategy and creativity fuels impactful campaigns that drive your business forward.

Strategic Framework
Campaign Strategy
Consumer Market Research
Competitive Analysis
Integrated Media Planning
Execution and Implementation
Social Media

If you didn’t post about it, did you really go? Well, our strategists, community managers, and content creators make sure you never have to find out the answer. With compelling social campaigns, advocacy groups, and influencer marketing, we amplify the conversation surrounding your destination, which creates higher visitation rates, which leads to more content, and the wonderful cycle continues.

Social audit
Social profiling
Strategy development
Community management
Reputation monitoring & management
Content creation
Content Studios

It’s hard to picture yourself somewhere you’ve never seen. That’s why we send our in-house studio team of producers, photographers, and editors to capture every little thing that makes your destination marketing campaigns shine. Every local enjoying a meal, every open field or skyline, and every boat in every harbor, we can bring it to screens everywhere with our highest quality video and photography.

Social content
Destination sizzle reels
Testimonial videos

Brands we partner with

“SPARK always delivers solutions that are far bigger than we propose them to be. That’s a real value to us.”

Susannah Costello, Former VP of Brand, VISIT FLORIDA

Travel Reel

“We’re extremely proud of our new brand. It draws upon the experiences that make Tampa Bay a unique destination in Florida. Also, it’s fun and really resonates with people. It stands out everywhere we use it, whether it’s on a business card at a trade show or 50 feet high on a building in downtown Chicago.”

Santiago Corrada, CEO of Visit Tampa Bay

Awards + Recognition

  • Brand New logo
  • PRINT logo