This first phase of our process allows us to immerse ourselves in the vision and opportunity for your property, and get to know your team and priorities. We fully immerse ourselves in understanding your vision for your brand to ensure we align the entire process to meet your business and brand goals. This phase will include market research along with a review of your competitors to learn how they are positioned to ensure we create something that ultimately will stand out and move the needle. Once we’ve conducted research and discussed how it applies to your vision, we determine what position would resonate the most with your customers.
Using your brand positioning as a guide, we can begin to build the foundation of your brand starting with your brand story — the narrative telling your customers what you’re all about, why you exist, and what benefits you bring into their lives.
Once your brand foundation is set, we will begin to bring your brand to life through creative execution. We do this because your brand needs an external, tangible presence that your customers will remember you by.
In this phase, we focus on bringing your brand to life by creating meaningful experiences for your customers. We create ways to operationalize and pull-through your brand in everything from interior design to guest interactions.
Your brand identity and marketing is all-encompassing. From packaging that doesn’t sacrifice form for function, to websites that speak your audience’s language, our team gives you the tools to stand out at each unique point in the decision-making journey.