SPARKling water while you wait?

Dali in makeup looking off into distance
THE DALÍ MUSEUM

Bold creative and smart media
create a campaign masterpiece.

Even with rotating exhibits, some museums can go from novel to stagnant. That’s why The Dalí Museum, despite their architecturally astounding new facility, began to see historically low levels of attendance. With the Warhol show approaching, we developed an integrated marketing strategy with a creative campaign that combines the pop and quirk of both artists, optimized with a vistor-targeting media distribution plan.

44%

INCREASE IN
MUSEUM TRAFFIC

53%

INCREASE IN
UNIQUE VISITORS

201%

INCREASE IN
SOCIAL ENGAGEMENT

DALÍ CASE STUDY REEL

By pairing the bright creative with a strategic media distribution plan in airports
and other visitor hubs, The Dalí saw a 44% increase in museum traffic and a 53%
increase in unique visitors to the site within the first 2 months of the campaign.

Since then, we’ve doubled museum traffic with ongoing media campaigns. With each of the other dozen new exhibits, our media distribution strategy targets regular museum lovers as well as niche segments who may have an interest in the art’s subject matter. Digital ad engagement continues to perform consistently above industry standards.

Leveraging fashion
influencers to +4,650% ROI.

And in 2016, we took on the museum’s social media marketing and strategy.
Our consistent evaluation and optimization has more than doubled the local audience.

Related Work

in. brand /Branding to believe


living it. Culture /Lead by


truths in real time. Content /Real


Social /Fire up communities.


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