Anyone could just give you a logo.

But we know hospitality branding is more than that. A strong brand story is the foundation for everything from operations, to interior design, to architecture. It’s what makes a guest’s experience so meaningful that they’ll share it often, and come back for it time and again. From coast to coast, our full-service research, design, social, and content teams have helped raised the value of every hotel we’ve worked on and made a significant impact on the bottom line.

Hospitality Services

Concept & Brand Story

Own your story. Whether it’s a piece of history tucked away in a book, or a vision for what’s to come, we do research and immersion to find what’s unique to your property. From there we create the positioning concept - something we’ll reference time and time again as we build the rest of your story and guest experience.

Competitive analysis
Location immersion
Customer and guest profiling
Hotel concept/positioning
Brand story (including mission, vision, and values)
Brand Identity

Look as good as you sound. With your brand story as our guide, we create the visual elements that will emotionally connect with your guests. From business cards to on-property retail locations, everything we create can be easily and uniquely operationalized within your property or in your marketing.

Hotel naming
Hotel logo development
Restaurant and retail naming
Restaurant and retail logo development
Proof of concept (on property activation concepts)
Guest Experience

Wow them from check-in to check-out. Your story will bring guests in - but the experiences you deliver is what keeps them coming back. Impactful touch points go beyond the expected and deliver your story in meaningful, ownable, and sharable ways. We collaborate with operations, interior designers, and architects to develop interactions and engagements that guests will remember and talk about.

Service touch point mapping
Experience design concepts
Digital operations guide
Execution and implementation
Social Media

Let them do the talking - but be part of the conversation. There’s nothing like the review of someone you trust to tip the travel scales - and your guests’ friends, family, and influencers are constantly sharing experiences on social. Our team of strategists, community managers, and content creators give you the tools to build and nurture communities of your property’s biggest fans - leading to wider reach and more bookings.

Social audit
Social profiling
Strategy development
Community management
Reputation monitoring & management
Content creation
Content Studios

Picture yourself here. Video and photography are powerful tools that help potential guests picture themselves on property. Whether it's a part of your website, social efforts or on-property engagements, our team of in-house producers, photographers and editors can create scalable content that connects guests to you before they arrive and keeps them engaged long after their visit is over.

Social content
Testimonial videos

Brands we partner with

Hotel Reel

“The correlation to revenue is very clear to see. It comes back in social media, guest comments, and hotel reviews.”

Norwood Smith, VP of Marketing of Mainsail Lodging & Development

“The strength of our properties is in their unique brands. SPARK has been an incredible brand partner to not only create strong brands, but great experiences as well.”

Tony Nacci, Sr. Director, Brand Management of Autograph Collection Marriott International

Awards + Recognition

  • PRINT logo
  • HOW logo
  • Adrian Awards logo