At SPARK, we understand the vital role art and culture play in shaping identities, communities and the overall traveler experience. Living and working in Florida means we are familiar with the threats of hurricanes and extreme weather, yet each storm season brings an intensifying sense of urgency.
Greater Fort Lauderdale has selected SPARK as its new advertising agency of record to spearhead creative brand development, media planning and buying, and strategic marketing campaign services for Visit Lauderdale.
Historically, Olympic coverage was a one-way communication channel dominated by networks like NBC or the BBC, which dictated what audiences saw. While this approach was practical, it also created a distance between athletes and fans. The introduction of UGC, however, has bridged this gap.
With over 150 million users in the country, a potential ban of TikTok in the U.S. has raised significant concern among users and the creative industry.
Miller’s Ale House, one of the nation’s leading sports-themed casual dining restaurants with 100+ locations in 10 states, has selected SPARK, a top independent creative agency, as its newest creative marketing agency to drive national brand storytelling efforts and visual expression direction.
In today's hospitality landscape, where consumers are presented with an ever-expanding number of choices, the power of a strong brand cannot be understated. Branding is more than just logos and slogans; it's a comprehensive strategy that defines and communicates the essence of a hotel's values, promises, and experiences to potential guests.
The impact of increased travel advisories cannot be overstated. They directly influence consumer behavior and shape perceptions of destinations. For DMOs, the task is doubly challenging. They find themselves in a delicate balancing act - promoting the allure of their destinations while assuring potential visitors of their safety.
As both brands and agencies continue to look at the best ways to reach travelers in a post-COVID era, it brings into focus an often-overlooked group that deserves our long overdue time and attention: travelers with disabilities.
At its core, shoppable media revolutionizes the way consumers interact with content. Gone are the days of the traditional marketing funnel; now, every image, video, or article has the potential to become a point of sale. Shoppable media bridges the gap between discovery and purchase.
Today’s healthcare landscape continues to undergo an interesting shift, with the principles of hospitality being integrated to redefine patient care. This transformation, fueled by declining satisfaction rates, recognizes that healing is profoundly influenced by clinical outcomes, a patient’s environment, and the quality of personal interactions.
Aquila Power Catamarans, the leader in luxury catamaran manufacturing, has selected SPARK as its first-ever brand marketing agency to drive global brand strategy and creative direction. This marks the first time Aquila has engaged an agency to take on this type of comprehensive brand role, signaling a new chapter in the company’s global marketing efforts.
SPARK has been named the Creative Marketing agency of record (AOR) for Visit Baltimore, the official destination marketing organization for Baltimore City, following a competitive RFP process that included a diverse panel of representatives from the local hospitality, tourism, and business communities.
