THOUGHTS

From Hospitality to Healthcare: A New Frontier for Patient Wellness

Today’s healthcare landscape continues to undergo an interesting shift, with the principles of hospitality being integrated to redefine patient care. This transformation, fueled by declining satisfaction rates, recognizes that healing is profoundly influenced by clinical outcomes, a patient’s environment, and the quality of personal interactions.

THOUGHTS

Bringing humility back to the forefront

Over the years, we have often been asked to define what makes a great fit for an employee joining our organizational culture. Or even more broadly, what characteristics are necessary to make someone successful in an agency environment.

THOUGHTS

Understanding the Impact – and Reality – of AI on Marketers

We are seeing articles and predictions about it everywhere but what does it actually mean for marketers?

THOUGHTS

Truthshine

Learning about the ugly truth of racial injustice in our own community and the power of telling those stories.

THOUGHTS

We Are All Makers

The key to a stronger client agency relationship? Let go. We know—seems odd. Allow SPARK Founder Michael Peters to explain.

THOUGHTS

We’re Now in the Industry of Empathy

Why listening to your peers and audience is more important than telling them who you are.

THOUGHTS

Hotel Branding: What We Got Wrong

How sending our EVP and Creative Director to work at a hotel for a week led to better more insightful work.

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