The impact of increased travel advisories cannot be overstated. They directly influence consumer behavior and shape perceptions of destinations. For DMOs, the task is doubly challenging. They find themselves in a delicate balancing act - promoting the allure of their destinations while assuring potential visitors of their safety.
As both brands and agencies continue to look at the best ways to reach travelers in a post-COVID era, it brings into focus an often-overlooked group that deserves our long overdue time and attention: travelers with disabilities.
At its core, shoppable media revolutionizes the way consumers interact with content. Gone are the days of the traditional marketing funnel; now, every image, video, or article has the potential to become a point of sale. Shoppable media bridges the gap between discovery and purchase.
Today’s healthcare landscape continues to undergo an interesting shift, with the principles of hospitality being integrated to redefine patient care. This transformation, fueled by declining satisfaction rates, recognizes that healing is profoundly influenced by clinical outcomes, a patient’s environment, and the quality of personal interactions.
Aquila Power Catamarans, the leader in luxury catamaran manufacturing, has selected SPARK as its first-ever brand marketing agency to drive global brand strategy and creative direction. This marks the first time Aquila has engaged an agency to take on this type of comprehensive brand role, signaling a new chapter in the company’s global marketing efforts.
SPARK has been named the Creative Marketing agency of record (AOR) for Visit Baltimore, the official destination marketing organization for Baltimore City, following a competitive RFP process that included a diverse panel of representatives from the local hospitality, tourism, and business communities.
We’re donating our services to a non-profit with a mission to support the environment through conservation, eduction, innovation, or other efforts. Are you an NPO that needs an outward brand to reflect your inner beauty? Have you been struggling to tell your story in compelling way? Submit an application for the 2024 Stoked for Non Profits program.
SPARK has been named the social media engagement agency for TGI Fridays, the iconic casual dining chain.
Over the years, we have often been asked to define what makes a great fit for an employee joining our organizational culture. Or even more broadly, what characteristics are necessary to make someone successful in an agency environment.
SPARK has become part of Worldwide Partners Inc (WPI), one of the world’s largest and fastest growing networks of independent advertising and marketing communications agencies comprising more than 80 agencies in more than 40 countries.
We are seeing articles and predictions about it everywhere but what does it actually mean for marketers?
SPARK has been named the Brand Strategy and Creative agency of record for Brand USA, the international destination marketing organization for the United States, following a competitive RFP process.
