Dave and Buster’s Names SPARK as New Social Strategy and Content Partner.
The city of Newport Beach, a Southern California Coastal destination, has named SPARK as its partner for a long-awaited rebrand.
Each year, the Shorty Social Good Awards honor the social good initiatives brands, agencies & nonprofits are taking to make our world a better place.
Toronto's subway map looks like Florida. So this tourism campaign covered It with sunshine.
Just before the holidays, we got the chance to partner with Make-A-Wish® to document a wish made reality.
If it were up to us, the whole world would experience a small piece of Florida for themselves. For a day in October, New Yorkers could do just that.
The key to a stronger client agency relationship? Let go. We know—seems odd. Allow SPARK Founder Michael Peters to explain.
"This is the most enthused I’ve been by a university rebrand in some time, and that’s even without seeing many applications." - Armin Vit, Brand New
After months of research, collaboration, and iteration, the University of South Florida (USF) shared a preview of their new brand during President Judy Genshaft’s Fall Address.
The move comes as part of an effort to better serve a west coast clientele that includes Petsmart Charities, Petsmart Inc. and Marriott.
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.
Better brand recognition, enhanced perception and an increased awareness of the university’s student and faculty accomplishments were among the key objectives considered as USF reviewed more than a dozen agencies.