The key to a stronger client agency relationship? Let go. We know—seems odd. Allow SPARK Founder Michael Peters to explain.
"This is the most enthused I’ve been by a university rebrand in some time, and that’s even without seeing many applications." - Armin Vit, Brand New
After months of research, collaboration, and iteration, the University of South Florida (USF) shared a preview of their new brand during President Judy Genshaft’s Fall Address.
The move comes as part of an effort to better serve a west coast clientele that includes Petsmart Charities, Petsmart Inc. and Marriott.
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.
Better brand recognition, enhanced perception and an increased awareness of the university’s student and faculty accomplishments were among the key objectives considered as USF reviewed more than a dozen agencies.
2017 STOKED recipient Special Camp revealed their fresh rebrand. Read more to see the before and after and learn how to apply for STOKED year 2.
SPARK is hiring summer 2018 interns. Interested?
The new integrated marketing campaign thanks the people who've helped PetSmart Charities make a difference in the lives of pets and people who love them.
For the second year in a row, SPARK takes home two HOW honors. This year's winners? Our hospitality branding work for Fenway and Current Hotels.
After an extensive proposal process involving 20 different agencies, SPARK has been selected as agency of record for brand strategy and creative by VISIT FLORIDA.
Are you a leader, dreamer, and a doer all rolled up into a collaborative personality? We're looking for you.