Visit Baltimore Names SPARK Creative Marketing Agency of Record

SPARK has been named the Creative Marketing agency of record (AOR) for Visit Baltimore, the official destination marketing organization for Baltimore City. Visit Baltimore set out to find an agency partner with the clear intent of strengthening the city’s brand appeal on a local, national, and global scale. They sought an agency that excels at turning strong strategic insights into impactful messaging, enhancing brand equity, amplifying awareness, and driving visits to the city.

SPARK will play a crucial role in evolving Visit Baltimore’s brand, which was initially launched in 2020. This includes a refresh of visual elements along with devising new campaigns that best represent Maryland’s largest city and economic hub – from its rich tapestry of historical significance, family-friendly attractions, diverse neighborhoods, must-see arts and culture institutions, renowned museums and universities, world-class dining and entertainment, and more.

“Visit Baltimore is more than just a destination marketing organization; it’s a reflection of our city’s heart, history, and future,” said Al Hutchinson, President and CEO of Visit Baltimore. “In SPARK, we’ve found a partner that can bring our incredible brand to new heights while crafting narratives that showcase our unique offerings and resonate with leisure and business travelers as well as convention attendees. Together, we’re determined to present Baltimore in its most authentic and vibrant light, emphasizing ‘Charm City’ as a must-visit destination on the world stage.”

“We’re really excited and honored to help share what makes Baltimore so special. This isn’t just about making awesome and innovative campaigns—it’s about telling the real stories of the city, its culture, and its people,” said Michael Peters, SPARK’s Founder & Chief Creative Officer. “We want to show the world the Baltimore we see and love, making it a place everyone will want to experience for themselves.”