SPARK has been named the Brand Strategy and Creative agency of record for Brand USA, the international destination marketing organization for the United States, following a competitive RFP process.
Under Brand USA’s direction, SPARK will focus on creative development and integrated marketing efforts by curating research-driven brand strategies, compelling brand creative, and striking advertising campaigns. The aim is to create a holistic approach that will increase international visitation to America and drive tourism spending to communities across all 50 states, five territories, and the District of Columbia.
“We are ready to usher in a new dawn of marketing; one that shapes the travel and tourism landscape and creates a heightened sense of desirability, inspiring the global traveler to visit the USA,” said Staci Mellman, Senior Vice-President, Integrated Marketing at Brand USA. “We are excited to work with SPARK as we embark on this journey of refreshing our brand by navigating the intersection of authenticity and wanderlust together to connect with the international consumer on a deeper and more emotional level.”
“Getting the chance to create fresh, timely perspectives and show travelers around the world what makes the United States amazing is truly exciting,” says Michael Peters, SPARK’s Founder & Chief Creative Officer. “We’re on the brink of a new travel era and keen on weaving together rich stories and views from the tapestry that is the 50 states, District of Columbia and its territories. Think about it – over 330 million people, countless awe-inspiring locations, and diverse experiences. We’re all about understanding what travelers really want and showcasing the boundless opportunities awaiting them here in the USA. We are ready to make travel dreams come true.”