As a powerful extension of the new “Never Lose Your Splash” brand campaign for Visit Lauderdale, we set out to create a moment that would stop our biggest feeder market in their tracks. For New Yorkers in the rush of everyday life, joy can too often quietly fade into the background. We wanted to disrupt that with a simple but powerful message.
Each year, the Shorty Social Good Awards honor the social good initiatives brands, agencies & nonprofits are taking to make our world a better place.
Toronto's subway map looks like Florida. So this tourism campaign covered It with sunshine.
If it were up to us, the whole world would experience a small piece of Florida for themselves. For a day in October, New Yorkers could do just that.
Together with a creative campaign, we reminded our northern neighbors of Florida’s hidden gems, and reversed a decline in Sunshine State tourism.
The new integrated marketing campaign thanks the people who've helped PetSmart Charities make a difference in the lives of pets and people who love them.
"...the new campaign was finalized after Experience Kissimmee and SPARK staffers determined what Kissimmee isn't."
