Better brand recognition, enhanced perception and an increased awareness of the university’s student and faculty accomplishments were among the key objectives considered as USF reviewed more than a dozen agencies.
2017 STOKED recipient Special Camp revealed their fresh rebrand. Read more to see the before and after and learn how to apply for STOKED year 2.
The new integrated marketing campaign thanks the people who've helped PetSmart Charities make a difference in the lives of pets and people who love them.
For the second year in a row, SPARK takes home two HOW honors. This year's winners? Our hospitality branding work for Fenway and Current Hotels.
After an extensive proposal process involving 20 different agencies, SPARK has been selected as agency of record for brand strategy and creative by VISIT FLORIDA.
Are you a leader, dreamer, and a doer all rolled up into a collaborative personality? We're looking for you.
Vology's Brand System and SPARK's Gary Johnson Project Take Home HOW Honors.
Why listening to your peers and audience is more important than telling them who you are.
How sending our EVP and Creative Director to work at a hotel for a week led to better more insightful work.
"...the new campaign was finalized after Experience Kissimmee and SPARK staffers determined what Kissimmee isn't."
