Done right, they become the unforgettable moments that shape meaningful and lasting relationships.
Traveling at 120mph, the race car sped past Mario Andretti, standing just 3 ft way. And he didn't flinch. The adrenaline-filled Firestone TV spot was one of the many National brand campaigns Founder Mike Peters led during 7 years at Grey Worldwide NY.
The unofficial beginning of SPARK. After leaving NY a few days earlier, Mike began working on SPARK just hours before the towers were struck.
In 2005, the coastal cliffs of San Diego were the back drop for an unexpected business meeting. Mike was out to visit friend, Tony Miller. What began has a casual conversation ended with the beginning of partnership discussions. Within a few months, Tony was trading his California cliffs for his new role in Tampa.
3 days, 452 miles and editing in a Nissan Armada are what it took to give an agency with no shot, their shot. We didn't know any better, but somehow it worked.
We work hard. And play hard. Every quarter we take the entire day off to enjoy something together. The beach, softball, river tubing and shuffle board are among the list of our SPARK days.
In an increasingly complex world, brands can’t survive on siloed interactions with consumers. We look at the spectrum of experiences for a more broad and effective view of how to create thriving business – through Brand Identity, Experience Design, Integrated Advertising, Social Media and Content Studios.
We’re not in the business of wasting anyone’s time with selfish interruptions. Based in empathy and consumer insight, we find the truth in a story, cater it to an interested audience and deliver in a time and manner that transforms curiosity into action.
Long-term Relationships hold far greater value than singular transactions. Built from meaningful engagements, these strong bonds cultivate the kind of mutual admiration that people can’t help but share.