The only guarantee is that things will change. Brands who don’t embrace this truth fall behind. And a branding or advertising agency that can’t navigate these dynamic environments and deliver real returns won’t be much help. That’s why our culture is all about partnership. We work with clients to create new experiences that ignite an emotional connection and move people to act. We’re SPARK. We make brands meaningful, memorable, and measurable.
Whether they’re leading the company’s vision, growing new business, or getting their hands in the day-to-day, our founder, Mike, and partners, Dulani and Elliott, have brought SPARK a long way from a 5-person team with a dream.
Founder
Partner
Partner
Media Director
Studio Director
Creative Director
Brand Director
Brand Director
Creative Director
Creative Director
Operations Director
SPARK wouldn’t be the agency it is without its people. Each member of the team brings not only their talent, but their drive to make great work for great clients.
Design Director
Senior Cinematographer
Senior Social Strategist
Senior Brand Manager
Art Director
Finance Manager
Content Manager
Shooter / Editor
Production Artist
Brand Manager
Designer
Brand Coordinator
Community Manager
Producer
Designer
Traffic Manager
Office Manager
Designer
Media Buyer
Never you, always us. We believe the very best solutions come when there is true collaboration internally and with our clients. SPARK always has been and always will be made of partnerships that come from a place of empathy and a genuine eagerness to lend a hand.
Real passion can’t be faked. What excites us is the journey to the right answers – and often they don’t present themselves the first time around. When both of our teams care deeply about any project, initiative, or campaign the results make us proud.
Win every day. Everyone loves those award-winning projects (trust us, we do too). But we believe growth doesn’t come from a name in a publication. It’s a determination to push a little more today than you did yesterday.
Your brand isn’t your name, your logo, or your tagline. Your brand is the reason you exist. The reason customers choose you, spend money with you, and talk about you to their friends. From repositioning, to developing a brand from scratch, we create the platform rooted in strategy and reflective of your customers. The result is strong but malleable branding that stands the test of time and trends—and sees international recognition and success.
When we started SPARK, we worked with the best production studios, but wanted to do even better. In 2008 we created our own studio to bring stories to life with the technique, skill, and efficiency our clients needed. Our nimble studio team of directors, photographers, videographers, producers, editors, and sound engineers create video and photo content that’s compelling enough to stop the thumb from scrolling past, and start the love affair with your brand.
Amazing content only works when it’s seen by the right people. With both high-level and day-to-day management of your distribution plan, we use our network of international partners like Facebook, Expedia, and YouTube to make sense of every new platform, trend, and technology. Then, we build a strategy tailored to your brand with one constant: we go where the audience is. Because it’s no longer about scheduling time with a network. It’s about engaging in real time.
Our industry is moving toward a place where the most successful campaigns are highly targeted and measurable. Data allows us to not only optimize, but identify opportunities to create unexpected experiences for consumers. From there, we create scroll-stopping, head-turning, conversion-making campaigns that speak your audience’s language.
Our team is ready and equipped for any industry’s challenge, but when it comes to hospitality, travel, and health & wellness, we’re a well-oiled machine. Our years of experience in these fields don’t limit us—they focus us.
With a focus on the guest experience, we brand and shape touchpoints that make every stay something to talk about.
We market your destination by playing into its unique story, getting you to the top of everyone’s bucket list.
We create engaging messaging to ease talking about the tough subjects while helping caregivers put people above patient numbers.
There are few days you can’t find a group huddled around a table working together, but we are no strangers to the "work hard, play hard" mentality. From coast to coast, SPARK Tampa and SPARK San Diego know how to have serious fun with SPARK Days, STOKED community service, and engaging with our local communities.
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Social Media
The conversation around your brand is always happening. By listening and engaging, we gain insight into communities that helps to define, drive, and optimize your brand’s communications. With social listening tools and an understanding of what motivates your audience, we don’t just get people to like and share—we get them to act.